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Jets Stadium Naming Rights Marketed by Wasserman Media Group
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filed under:
Stadium
The New York Jets and New York Giants have tapped the Wasserman Media Group to handle the marketing of the naming rights for the new Meadowlands stadium.
"Wasserman Media Group's WMG Marketing has secured nearly $2 billion in revenue through the representation of the most renowned sports and entertainment properties in the world. Recently, the group secured $180 million for London-based Arsenal FC through the Emirates Stadium and shirt sponsorship deal. Previously, the division successfully delivered naming rights for prominent venues such as the Staples Center in Los Angeles, Phillips Arena in Atlanta, Toyota Center in Houston, Heinz Field in Pittsburgh and Citizens Bank Park in Philadelphia. WMG Marketing works with and develops marketing programs and corporate sponsorships for leading consumer brands."
Wasserman Media Group (www.wmgllc.com)
Looks like the going price is a mere $20,000,000.
"The new Meadowlands football stadium will have a corporate name, and it can be yours -- as long as you're willing to pay as much as $20 million a year."
